How to Market Your Business for Free

Once upon a time, marketing required people to set a decent budget to make sure they got their name out to others. There was television, radio, mail marketing, and newspapers. The Internet has brought about changes that have companies spending less money and even using free strategies available. The following are seven ways you can market your business without spending any money at all.

Familiarize Yourself with the Big Three

Many businesses make the mistake of only thinking about Google when they look to search engine optimization. It is essential to make yourself known with Google, Yahoo, and Bing for tremendous success. Google My Business registers your business and uses a confirmation process through a phone call or postcard sent to your address. Yahoo has free listings that people still use, albeit not as regularly. Finally, Bing has a listings service, and more people are using Microsoft Edge, as more online services are optimized with it.

Dive into Social Media

While it can be a “rabbit hole,” social media is a way to engage with current and potential customers. You have the free ability to have your name known, but you can build a solid network with cross-posting. Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok make it easier to post in one place and share across the board, all without spending a dime.

Use Blogs

Every website should have a blog attached. Your blog serves two functions: content for social media and search engine optimization. You want to keep SEO practices in mind with your entire website, but the spiders on Google and Bing will crawl constantly looking for fresh content that people are looking for. Consider either having an in-house team specifically tasked with your website content or hire a writer to do the work for you. Finally, every post should end with some call to action to encourage people to comment, share, or purchase a good/service from you.

Use Multimedia

People are drawn to animation more than they are to text. Remember, people would rather watch a movie than read a book. The same is true when it comes to online content. Instead of just providing text to read, create a video on YouTube and tie it into your content. People can share the video across many channels, and links will guide them to the information they are looking for. Pictures are also important. You can help search engines find your photos and post them with appropriate alt text as people are looking for specific images.

Know SEO

Make it a point to either know search engine optimization (SEO) or hire a company specializing in it. This is an area that you should never underestimate. You want to fully understand the complex world of SEO to best market your site without paying any money. There are tutorials and free classes to take to make sure you are getting the best results. However, it is often best to hire a professional that focuses on SEO to prevent you from losing productivity in other areas of your company.

Issue Press Releases

Press releases are still a popular and free way to market your business. Anytime you offer discounts, attend events, or help with charity work, you will want to let the public know. 24/7 Press Release and PRLog are just two of the websites that are available for this specific reason. People love knowing what is going on with a business, and showing you love your community should be promoted.

Get Involved

Finally, the best way to market your business for free is to get involved with online communities. Join forums or groups to get to know people. While you want to be very careful with constantly talking about your business, you want people to know who you are. When they trust you as a person and view you as an influencer, they will care about what you promote and talk about. This style of marketing is passive but vital to your success.

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